Professional Experience

Industrial-Organizational Practitioner with over ten years of progressive employee training, business consulting, marketing strategy, brand development, and project management experience. Intuitive, accommodating, and influential professional offering both creative and analytical strengths while leveraging both to drive impact.

COMMUNICATIONS DIRECTOR
WOMAN’S ATHLETIC CLUB | CHICAGO, IL

Established consistent messaging, brand identity, and internal marketing strategies for private membership club across food and beverage, catering, member events, health and fitness, spa, aquatics, children's programming, and human resource departments.
Oversaw design and implementation of marketing outputs for cross-functional teams, including board reports, club handbooks, monthly newsletters, promotional materials, email marketing, internal communications, video production, public relations, and direct mailings.
Developed and maintained internal websites, mobile application, and multimedia assets.

Brand & Marketing Consultant, Contract
LAVISH - 360° Automation | Chicago, IL

Directed business development and marketing strategies for residential and small business technology integration and automation startup.
Led planning and strategy pertaining to brand identity, digital design, marketing budgets, lead generation, lifecycle marketing, sales, customer support, and customer retention.
Designed and implemented digital marketing strategy, including website development, copywriting, graphic design, SEO, Google Analytics and HubSpot CRM buildout, email marketing, paid advertising, and social media outreach.

Director of Communications
Executive Service Corps | Chicago, IL

Developed corporate and nonprofit partnership strategies to acquire new sponsorships and fundraising streams, increase nonprofit consulting engagement revenue, and expand community engagement and brand loyalty through the 150 nonprofits served annually.
Managed organization-wide marketing and development initiatives, including a full CRM migration to Salesforce and a comprehensive rebranding, further expanding brand visibility.
Oversaw development and production of internal and public websites, newsletters, annual reports, promotional materials, e-communications, social media marketing, public relations, and direct mailings to over 11,000 contacts.
Served as consultant on marketing strategy and CRM development for external clients.

Training & Development Manager
Executive Service Corps | Chicago, IL

Facilitated professional development and adult education courses for 300 nonprofit consultants and consulting teams pertaining to board development, strategic and financial planning, social enterprise, training facilitation, and corporate citizenship initiatives.
Researched and prepared resource materials on adult learning, course development, and training implementation strategies.
Redesigned course evaluation process used to measure consultant training outcomes and effectiveness, resulting in a 30% increase in course feedback.

Training Consultant, Contract
PowerSuasion Inc. | Chicago, IL

Delivered professional development programs for Towers Watson employees using cognitive and behavioral training methods to retain talent, increase engagement, and boost team innovation.
Assessed program effectiveness and ROI metrics for senior staff and stakeholders.
Developed website content and online marketing strategies to expand SEO.